Managing an organisation requires strategies that can increase profitability without sacrificing purpose. Profit may be the same across organisations but the purpose varies. So how can the board encourage goal-driven values that don’t hamper profit in executives and non-executive positions? In this episode of Non Executive Director Insider Insights, we speak with Sanchia Aranda AM. Her professional career started out in nursing and has now extended to over 40 years of expertise in cancer control. At the time of this recording, Sanchia was a Board Chair for Scope Australia and Deputy Board Chair for the Victorian Comprehensive Cancer Centre Alliance. Sanchia firmly believes that profit is not the main driver for non-profit businesses; it’s the purpose or the mission. Although a financial legacy is often seen as a valuable component, having a corporate social responsibility is what sets an organisation apart from others. When profit and purpose are used in tandem, the board becomes better mobilised to achieve its goals. They contribute better to the organisation and make a difference.