Making the leap from the executive world to the boardroom can sometimes seem so effortless by some. While many others struggle to even get an interview for a board role, let alone get appointed to a board. If you’re in search of a magic button to have a successful board career, this episode sheds light on how to approach your board career and how to add value through customer advocacy. In this episode of Non Executive Director Insider Insights, we’re joined by Wendy Stops. At the time of this recording, Wendy was a Non Executive Director of the Commonwealth Bank, Coles Group Ltd and Fitted for Work, and Chair of the Industry Advisory Board for the Centre for Business Analytics at the Melbourne Business School. Since then she has also become Chair of Blackmores and Deputy Chancellor at the University of Melbourne. She completed her tenure at CBA in Oct 2020. Wendy shares her insights on how to make securing your seat on a board possible, with tips on networking and establishing yourself as a leader.