Revlon, the 90-year-old multinational beauty company, has filed for Chapter 11 bankruptcy protection in the US, weighed down by debt load, disruptions to its supply chain network and surging costs.
In this episode, Stephanie reports on why Revlon filed for bankruptcy, the industry's winners and losers, the future of Revlon, and what the cosmetics industry will look like in the Metaverse.
Talking points include:
- Introduction and episode overview – 00:00:00
- Revlon’s claims as to why it filed for bankruptcy – 00:00:20
- Industry-wide supply chain challenges explained - B.H. Cosmetics and Becca Cosmetics also file for bankruptcy – 00:00:40
- Revlon’s share price increased after filing for bankruptcy – the reason why and ‘short squeezes’ explained – 00:01:31
- Revlon secures $375 million in additional debt - Debtor-in-possession explained – 00:03:20
- Reliance (Indian multinational conglomerate) to buy-out Revlon to build upon its personal care portfolio? – 00:04:20
- Revlon’s competitors (L’Oréal, Maybelline, Lancôme, and Garnier, Bourjos, Max Factor, Rimmel, Kylie Cosmetics and Coty), acquiring vs creating brands, and the failure of Revlon’s Flesh Beauty - 00:04:50
- The rise of social media and digital marketing, beauty influencers vs celebrity endorsements in the cosmetics industry and James Charles vs Megan Thee Stallion - 00:06:00
- Kate Moss endorses the ZARA ‘Into The Night’ collection – why it works! – 00:07:32
- COVID 19, WFH and the aging-population’s impact on Revlon’s sales - 00:07:54
- Market trends – the rise of high-tech skincare products, facial aesthetics and increased consumer knowledge - 00:08:49
- The future of cosmetics, challenges and opportunities, and make-up in the Metaverse - 00:09:35
