Our ocean and coasts affect us — and we affect them. Almost 40 percent of the country’s population lives in coastal shoreline counties. And these counties contribute more than 9 trillion dollars to the U.S. economy. But there are many challenges facing our coasts, like climate change, sea level rise, more intense storms, and population growth. So we need to make good decisions today to help our coasts continue to thrive tomorrow. This is the second podcast in a three-part series from the U.S. Global Change Research Program that explores how we make these decisions. In this episode, we explore what the latest behavioral science research can tell us about how we make conservation and environmental decisions.