EPISODE BREAKDOWN
0:00 - Intro
6:00 - Why Baldoni & Lively probably won’t go to trial
6:40 - Publicity vs. PR vs. Marketing
7:59 - Looking at things with a critical eye & documentary subjects saying “no”
10:10 - North West, Kim Kardashian, Kanye West & “The Lion King” at the Hollywood Bowl
12:58 - Amazon Prime’s publicist dramatization in “Flack”
15:00 - the advent of the “influencer”
16:25 - Real stories of publicist shenanigans from my time at the Hollywood Reporter
22:45 - more Hollywood stories
23:26 - studios/companies telling actors things to say to promote a film, including fake stories. Case study: Suicide Squad & Jared Leto’s crazy “gifts”
38:33 - Failed publicity stunts - Balloon boy (2009), Jussie Smollett (2019), Morton Downey Jr. (1989)
54:18 - how you’re being tricked by social media creators
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