In this episode of "No More Bad Events”, Scott hosts a conversation with Leslie Fenton, VP and Partner from FLIRT Communications, and Natasha Miller, founder and CEO of Entire Productions. The discussion dives into their unique strategic partnership, highlighting how they complement each other's businesses in the events industry. Leslie and Natasha talk about how their partnership enables them to expand their service offerings without competing head-to-head, adding value to their clients by combining their strengths. Natasha's company, Entire Productions, has grown to offer sophisticated entertainment and event production services, while FLIRT Communications brings expertise in video production, copywriting, and more. Their partnership remains non-exclusive, focusing on delivering what best serves their shared clients. The conversation touches on various facets of working together, such as transparency, trust, and the importance of cultural alignment between the two companies. They also discuss logistical aspects like billing and the flexibility of white labeling services for the client's benefit. Throughout the episode, there's a palpable sense of excitement about the possibilities their partnership brings, as well as the mutual learning and respect shared between their teams. Both Leslie and Natasha express their commitment to maintaining their client's best interests as they navigate this innovative, collaborative approach in the evolving events industry.