Laughter doesn’t just entertain and audience—it connects them to the speaker, to the message and to each other. No doubt, a definitive formula for producing No More Bad Events. To that end, Scott Bloom and Adam Christing have an insightful and humorous discussion about the power of laughter and humor, especially in professional and event settings. Adam shares insights from his new book, The Laughter Factor, where he introduces the concept of “laugh languages”— five simple ways anyone can use humor to spark connection. The best part? Your keynote speaker doesn’t have to be a comedian. But by leaning into surprise, self-effacing humor, wordplay, exaggeration, or in-jokes, presenters have the power to make the message more engaging and memorable. For event planners, this means a comedic keynote is more than just fun—it’s transformative. Humor creates authenticity, strengthens bonds, and leaves attendees talking long after the event. And because the laugh language principles can be applied day-to-day in the office, leaders and teams gain lasting tools to build trust, foster approachability, and create a culture of connection The better part? The principles extend from the event into the workplace and daily life because everyone has a “laugh language’, and discovering yours can make you more engaging, relatable, and effective—whether you're leading a team, speaking at an event, or just connecting with others. In general, we learn that Laughter is essential for connection and well-being at events, in workplaces, and in life. Everyone has a unique way of expressing and experiencing humor, and with some self-discovery (and a bit of courage), anyone can tap into their own laughter factor.