From locking in tech vendors to booking high-impact speakers to ensuring the cocktail hour goes off without a hitch, planning meetings or events can be a daunting task, and the likelihood of something going sideways is inevitable. No matter your experience level or the number of events you've planned.
Brought to you by eSpeakers, No More Bad Events is the professional event planner's best resource for navigating this tenuous universe towards event perfection every time.
Hosted by Scott Bloom, No More Bad Events provides an inside look into the world of flawless event execution, insider secrets, non-traditional approaches, and must-have tactics, as shared by legendary event organizers and contributors. Each episode also provides key insights to ensure your next event is met with rave reviews and resounding success.
Tune into No More Bad Events on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to your favorite shows.
No More Bad Events is produced and presented by eSpeakers.
All content for No More Bad Events is the property of Scott Bloom, eSpeakers, Joe Heaps and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
From locking in tech vendors to booking high-impact speakers to ensuring the cocktail hour goes off without a hitch, planning meetings or events can be a daunting task, and the likelihood of something going sideways is inevitable. No matter your experience level or the number of events you've planned.
Brought to you by eSpeakers, No More Bad Events is the professional event planner's best resource for navigating this tenuous universe towards event perfection every time.
Hosted by Scott Bloom, No More Bad Events provides an inside look into the world of flawless event execution, insider secrets, non-traditional approaches, and must-have tactics, as shared by legendary event organizers and contributors. Each episode also provides key insights to ensure your next event is met with rave reviews and resounding success.
Tune into No More Bad Events on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to your favorite shows.
No More Bad Events is produced and presented by eSpeakers.
Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of Business Development | Canadian Special Events)
No More Bad Events
31 minutes 42 seconds
5 months ago
Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of Business Development | Canadian Special Events)
Welcome to another episode of No More Bad Events. In today’s episode, Scott is joined by Canadian event strategist and writer, Jason Koop, for an honest and thought-provoking conversation about the evolving world of events on both sides of the border.
Jason shares his insights on the cultural differences between the U.S. and Canada when it comes to business risk-taking, and discusses how new U.S. policy changes are disrupting not just American but also Canadian and international events. They explore why content strategy is the linchpin of modern events—especially in the rapidly growing corporate and B2B markets—and they dive deep into the importance of authenticity and storytelling in content, the shift toward strategic use of micro-influencers, and how planners can adapt for a new generation of attendees who bring different values, attention spans, and expectations to the table.
Jason’s optimism for the industry shines through, as he looks to the opportunities presented by new technologies, virtual events, and the potential for Canada to strengthen its place as a global meetings destination.
If you’re ready for an episode packed with candid opinions, practical advice, and a dose of industry optimism, press play and join the conversation!
No More Bad Events
From locking in tech vendors to booking high-impact speakers to ensuring the cocktail hour goes off without a hitch, planning meetings or events can be a daunting task, and the likelihood of something going sideways is inevitable. No matter your experience level or the number of events you've planned.
Brought to you by eSpeakers, No More Bad Events is the professional event planner's best resource for navigating this tenuous universe towards event perfection every time.
Hosted by Scott Bloom, No More Bad Events provides an inside look into the world of flawless event execution, insider secrets, non-traditional approaches, and must-have tactics, as shared by legendary event organizers and contributors. Each episode also provides key insights to ensure your next event is met with rave reviews and resounding success.
Tune into No More Bad Events on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to your favorite shows.
No More Bad Events is produced and presented by eSpeakers.
