In this episode. Scott sits down with Bill Herz, a magician who turned his love for magic—and a solid MBA in hotel and restaurant administration—into a thriving corporate entertainment business. Bill shares his rollercoaster journey, starting as a magic-loving MBA grad who knocked on corporate doors right down to that poof! moment when an adjustment to his client list and a customized magic trick for a big gig in England changed everything. From there, Bill and his wife built a unique business, Magiccorp, teaching executives how to use magic tricks to connect with their audience and deliver messages with flair. Their first star client? Oh, just Bill Gates. This was followed by a spotlight in the Wall Street Journal which literally turned their start-up business into a major hit. Now, Bill’s company specializes in magic and mentalism for corporate events—think after-dinner shows, trade exhibitions, and team meetings. An agency with a full roster of the best magical talent out there, Magiccorp focuses on making every performance a perfect fit, tailoring acts to match the audience’s vibe, the event’s flow, and the client’s goals. What’s more, Bill’s company keeps things top-tier by being picky with talent, ensuring every act fits the bill, which in turn delivers a great event. To wrap up, Bill emphasizes magic’s universal charm and why it’s crucial to hire performers who “get” the audience- s must-have for crafting memorable, message-driven moments. Turns out, with the right magic, even corporate events can be spellbinding! Tune in and discover how Bill Herz will work his special brand of magic for you.