About our guest ... Dr. Stowe Shoemaker served as Dean of the William F. Harrah College of Hospitality from 2013 - 2023. From 1996 to 2020, Dr. Shoemaker served as a member of the executive education faculty at Cornell University, where he taught courses in strategic pricing, revenue management, strategic marketing for hotels and restaurants, and customer loyalty. From 2010 to 2012, Dr Shoemaker, while at the University of Houston, held a joint appointment at the University of Texas, MD Anderson Cancer Center, where he brought principles of hospitality into healthcare. Dr. Shoemaker has published two marketing textbooks, Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage and Marketing Essentials in Hospitality and Tourism: Foundations and Practices, and his research has won numerous awards. His third book, Hospitable Healthcare: Just What the Patient Ordered, was released in September 2023.