
In This Episode:
* Bubble Wrap did not have instant traction.* It's not just "give it time", it's about co-occurring conditions.* The Wright Brothers.* Apple has done a great job at listening to customer feedback and iterating on their products.* Determine feature benefit match and product market fit. * There is no such thing as instant traction.* This is what you think, now go test it.* Test it and get your market validation.* User play can change your design.* As the inventor, you have to find out what features your customers care about.