Music Marketing Interview: Sunny da Man is a student in my courses ( www.marketingbigbox.com ) and now a friend of mine. He has really earned my respect by taking massive action. One of the best examples of this, which you will hear in the interview, is when I suggested to him instead of taking just Flyers to a conference he should make up water bottles with his name and music on them. It would create an opportunity to give to people, and serve them, instead of just asking them to come listen to him. He took that idea and made a lot of great connections, got a lot of standout attention, and was even stopped by A&R's.
TOP TEN LESSONS INDIE ARTIST SHOULD TAKE AWAY FROM MY INTERVIEW WITH “SUNNY DA MAN”
1. “Do” - Take action make adjustments along the way
2. Hit the streets. (Go online to get offline) Network with Everybody! Grassroots guerilla marketing still works.
3. There are no losses, just lessons.
4. Master live shows. Have an actual rehearsed routine.
5. Do showcases but remember at the showcases……….THE NETWORKING IS MORE IMPORTANT THAN THE PERFORMANCE.
6. Don’t just hide out in a studio for years making music. (See #1 and #5).
7. Stop procrastinating. Time lost can never be regaind.
8. Have something prepared to hand out everywhere you go. Flyers are good but get more creative. NEVER EVER SHOW UP WITHOUT SOMETHING TO GIVE OUT!
9. If you are serious about music….attend festivals like A3C.
10. Be patient. Make sure the quality of your work is in line with your brand.
Instagram for Sunny: @sunny_da_man