It's my desire to start bringing you the most talked about, and hidden stars, of the music business. This is my interview with Casiino Smooth of the Paradym Music Group and our discussion about what he does and his marketing strategies for music artist. His YouTube channel has over 12k subscribers that look to him for guidance when it comes to music marketing, branding, and business.

I've been following and interacting with him for a while now and wanted to make sure you all knew who he was. I believe he puts out valuable content and offers much needed services.

You can find him online:

https://paradymmusicgroup.com

Instagram: @casiinosmooth (20k+ followers)

Search Paradym Music Group on YouTube

What all is covered in this episode:

1. What is the #1 paradigm music artist new to shift out of in the is new music era? Where are most rappers struggling?
   
2. What advice would you give a beginner or someone with no traction for their first year (or the next year)? What should they focus on?
   
3. We both touch on the importance of visuals (Instagram/YouTube)
   
4. Get signed or stay indie? The great debate.
   
5. What does the label actually provide for you?
   
6. Great points about posting frequency, difference in lifespan of post on Instagram vs YouTube
   
7. One of the main reasons you’d one to hire a marketing agency