Welcome back to No Bull, Just Beef, the small business marketing podcast where Jo and Todd cut through the fluff and get straight to what works (with a few laughs on the side). In this episode, we’re diving into the world of content creation—what your audience actually wants and how to give it to them without wasting time on pointless trends. We kick things off by dissecting the biggest mistakes businesses make with content. Hint: trying to please everyone means you’re pleasing no one. Todd breaks down why not making the most of your content is a huge missed opportunity—repurposing is your best friend, but only if you’re strategic (and not just copy-pasting everywhere). Think of it like batch-cooking: same ingredients, different meals, more mileage. We also dig into how to figure out exactly what your audience wants by analyzing sales conversations, polls, and top-performing posts. Then there’s the big debate—should you ride the wave of trends, or focus on long-term, evergreen content? The answer is all about balance, and definitely not forcing Dave from accounts into cringe-worthy Tiktok dances. Plus, we talk storytelling that actually resonates, avoiding content burnout, and why being your authentic self is the ultimate strategy, no AI needed. If you’re stuck staring at a blank page or chasing every trend without results, this episode is full of practical tips (and some unexpected tangents). No bull—just beefy advice to level up your content game.