Vision, mission, and values sound like corporate nonsense, but when done right, they can shape every decision you make -from who you hire to the clients you attract. In this episode, we cut through the fluff to show you how to actually use VMV in your small business to make marketing easier, build a stronger team, and stop wasting time on people who just aren’t your cup of tea. If you’ve ever rolled your eyes at brand statements but still want a business that feels more like you, this one’s for you.