Growth marketing can mean a lot of things, but at it’s core it is about using data to tell a compelling story. Weather the title exists or not, if your company has a function of marketing it is likely they are doing some form of growth marketing.

On today’s episode, we interview Growth Marketing expert, Xander Agosta, who will take us through how this role differs between B2B and B2C companies, and how he aligns with Product Marketing.