Playbook Scenario: Customer Journey & Positioning

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No BS Guide for Professionals

27 episodes

17 hours ago

Formerly known as the No BS Guide to Product Marketing, we're now the No BS Guide for Professionals. We will host subsequent series on topics including Career Development, Public Speaking, Product Management, Entrepreneurship, and more! This podcast is for young professionals starting their career or for working professionals looking to make some enhancements to their professional footprint.

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Careers

Business

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Playbook Scenario: Customer Journey & Positioning

No BS Guide for Professionals

32 minutes 4 seconds

5 years ago

Playbook Scenario: Customer Journey & Positioning

Last episode we started off our series of Playbook Scenarios and spoke with Saadi Muslu on how to execute a Gap Analysis Playbook as a new PMM. Today we’re going to continue the series by talking about building a Playbook for Positioning. Christen, our resident PMM expert will provide us insight and knowledge on what the correct playbook is to use and why?!