As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me. I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m somehow adding the culture of crap marketing for snake oil even though I have tons of evidence that our methods really do get results for people.Sound familiar? You’re not alone. So let’s talk about it.Tune into this episode to hear:* The challenge I had with Blueprint to 30K Months (and why it works)* What I learned about getting people’s attention from my stint in real estate* Why I get tied up in knots about creating messaging that nuanced or punchy* The comments from trolls that still live rent-free in my head* The mindset that I’m working to carry forward through these big changesMentioned:* Michelle Mazur (@drmichellemazur) (https://www.instagram.com/drmichellemazur/)* Duped Podcast (https://pod.link/1562877811?view=apps&sort=popularity)* E. 25: What's Possible: Stop Trading Dollars For Hours And Start Scaling Your Business With Confidence And Clarity Featuring Rachael Won (https://www.piasilva.com/show-notes/25-rachael-wonderlin)* Rachael Wonderlin (@cant_hustleanyharder) (https://www.instagram.com/cant_hustleanyharder/)Resources:* No BS Clients Lab (https://go.nobsagencies.com/no-bs-clients-lab/)* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)