The NIYA Beauty App provides virtual one-on-one sessions with experienced makeup artists in the palm of your hand. Our mission is to give our users the tools, education and encouragement they need for enhancing their natural beauty. Our new series, NIYA: Unfiltered is our chance to showcase the movers and shakers of the beauty and fashion industries, take you behind-the-scenes, and dive deeper into the lives of some of the most influential people in the industry. You’ll get a glimpse into how these pioneers define beauty by their own standards in an ever-changing world.