Coach Pierce shares how a transformational high school mentor, Coach Curt, inspired him to start coaching at 20 and still guides his decisions today. He defines culture leadership as shaping people first and swimmers second, illustrated by his team’s family response to a tragic accident and by his children’s books that teach servant leadership. In practice he keeps all levels engaged with tiered challenges, theme days, and One Shot Wednesday, while weekly core values like integrity carry into the classroom motto to do the right thing and treat people right. He credits a strong support system, including his wife, administration, and a staff of former swimmers, and he wins parent buy in through clear, frequent communication and visible team unity. As NISCA’s education coordinator, he outlines plans for richer online resources, technical Zoom sessions with guest experts, and an education committee to share practical solutions for coaches at every level.