
In this episode we are talking about the power of niche for your business with Polly Lavarello.
Polly didn't always have a cushy business. She became self-employed as a single mum of two kids under the age of 3. Living on benefits, life was anything but cushy.Something needed to change. Passionate about marketing Polly went and found her place in the online space. She slowed down to speed up. Got super intentional. Got crystal clear on her strengthiest strengths, who she wants to serve and HOW. We discuss the drive to help women create businesses that give them space and give them the permission slip to be fully themselves – and why both are vital. Polly also hosts the Make More Money Podcast.
Yep there’s swearing.
SHOW NOTES:
Polly on Insta:
https://www.instagram.com/pollylavarello/
Make More Money Podcast:
https://pollylavarello.com/podcast
Find Penny here - www.thebranddirectoress.com
TAKEAWAYS
CHAPTERS
00:00 Introduction and Meeting Polly
06:05 Creating a Solution for a Specific Problem
10:26 From Generalist to Niche
25:07 The Changing Landscape of Launches and the Power of a Strong Niche
Chapter timings may be slightly out due to editing.