In this episode, Penny is getting her niche vibe on with sales and business mentor Sara Dalrymple. With sales experience spanning both corporate and the small business community, Sara works with clients to grow your business, without selling your soul'. Her vibe is very much about sales without the 'ick' and making your business suit your lifestyle - not the other way around.After climbing the corporate ladder, Sara talks us through the steps she took once stepped off the ladder. How she came to realise her sales superpowers were needed. An advocate for niching down to improve your sales we discuss how her latest path appeared and how there is another way.https://www.saradalrymple.co.uk SHOW NOTES: Sara's Instagram: https://www.instagram.com/saleswithsara/