In conversation with Lucinda Bounsall, Strategy Director and founder of Sibling Studio. Lucinda joins me to talk about her specialism in modern subcultures, her thoughts on A.I., anti-mentors, and the power of a good quad graph. She says of her craft, “It’s not like maths, where there’s only one right answer, with strategy there can be many different answers.” Phew.
What’s more, Lucinda’s exceptional face recognition skills put her in the top three percent of the general population as a super recogniser. So yeah, she’s probably seen you around.
Recommends: Podcasts: Nymphete alumni, Polyester, Afterwork drinks Reads: New York Magazine, The Financial Times, The Economist, [book] Culture is bad for you by Mark Taylor, Orian Brook and Dave O'Brien
Sibling Studio’s Substack, Post-Culture
Enjoying the show? Please give us a follow and share with your friends. Subscribe to the Niche ID newsletter for latest episode updates.