In conversation with Emily Ash Powell, writer, creative leader, and brand consultant. Born and raised in South Wales (with the wildly ambitious Welsh-speaking qualifications to prove it), Emily’s career got off to a fashionable start on the Topshop shop floor in Bridgend. In those halcyon days, Emily, just 16 years old in Joanie jeans, watching Friends in the staff room with her excellent boss, Debbie, would’ve had a hard time imagining things ever getting better than that. 

Plot twist: They did. Since then, she’s worked for tons of huge brands – most recently as Global Head of Creative at Tony’s Chocolony in Amsterdam and Global Head of Copy and Editorial at Bumble, over here in London. 

If you read Emily’s newsletter, Hurdling (check it out, it’s great) you’ll get to know her delightful sense of humour and distinctive tone of voice.

My favourite advice is that others should remember they have their own voices, too. Listen now for more ways to cultivate yours.

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