🎙 NEXT.io Podcast #246 with Ryan Angerami, Head of App Development at Reddit
Ryan Angerami, Reddit's Senior Director of App Development, discusses the evolution and future of Reddit. The episode highlights Reddit's commitment to authenticity and community trust as key differentiators in a landscape increasingly dominated by algorithm-driven content and the challenges and opportunities this presents for brands seeking to engage with its users.
⏰ Timestamps:00:00 - Intro00:42 - Sponsors message02:02 - Reddit’s rise: From niche forum to global search powerhouse02:56 - Monetization post-IPO: Building Reddit’s revenue model05:10 - What makes Reddit unique in the social media landscape07:55 - Community moderation: Why Reddit didn’t become toxic10:20 - Trust, transparency, and the power of upvotes12:19 - Comments over headlines: Reddit’s real value15:00 - Battling misinformation, bots, and manipulation17:05 - Reddit’s role in training and verifying AI systems21:20 - Reddit Answers: Reinventing trust in search24:56 - Why Reddit drives more thoughtful purchasing decisions28:18 - How Reddit content shapes AI search results31:58 - Reddit’s cultural DNA vs. performance-driven platforms34:30 - Tools for brands: Sentiment analysis and Reddit Pro40:00 - New ad formats and authentic community engagement44:15 - Should brands create subreddits or just participate?49:17 - Balancing commercial growth with community trust55:00 - The future of Reddit in an AI-dominated world57:03 - Cultural moments: GameStop, WallStreetBets & r/place
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