AI can be your best friend or your worst enemy. For digital marketers, it's primarily helped cut down costs and deliver final products faster than ever. Host and Director of ContentLabs, Zelena Khan chats with Dana Weber, Global Director of Client Services for TPT Digital about their first experiences with AI and how it's helped improve productivity on their recent collaborations. They also caution about AI hallucinations, and give suggestions on how your team can use AI to their advantage.   To follow Dana: LinkedIn: https://www.linkedin.com/in/danamweber/  To follow our host, Zelena Khan: LinkedIn: www.linkedin.com/in/zelenakhan/ Twitter: https://twitter.com/zelenatweets Instagram: www.instagram.com/zelenaaa/ This episode is brought to you by TransPerfect, a family of companies providing language services and technology solutions for global businesses. Connect your brand to the world and visit transperfect.com. LinkedIn: www.linkedin.com/company/transperfect/ Twitter: https://twitter.com/TransPerfect Instagram: https://www.instagram.com/transperfectgram/ Facebook: https://www.facebook.com/TransPerfect