Why Personal Branding Is Your Secret Weapon as a Founder

In this episode, Chris breaks down why personal branding has become non-negotiable for startup founders in 2025 - and it's not about follower counts or going viral.

⚡ Key Takeaways:

• Why AI makes your personal brand MORE valuable, not less
• The simple content strategy: 1 blog post + 1 video per week = complete brand presence
• How VCs actually evaluate founders through their personal brands
• Why social media followers don't determine brand strength
• The "lore" factor: Building stories that people remember and share

📋 Chris's Personal Branding Framework"

1. Define Your Mission - What makes you different beyond "making money"?
2. Take a Stance - What do you stand for that others might disagree with?
3. Create Two Types of Content - Video (authentic, can't be duplicated) + Written (deeper explanations)
4. Use Social as Distribution - Drive people to long-form content, not conversions
5. Share Personal Stories - Build "lore" that makes you memorable

🎯 The Real Test of Your Personal Brand: "What do people say about you when you're not around?" If connections can refer you based on what you're known for, you're winning.

🔥 Hot Takes:

Every founder should make their own content (AI can't replace your voice, face, and presence)

Don't rely solely on social media - many successful founders aren't "killing it" on social

Your personal story matters as much as your product to VCs

Let's connect:
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