There’s really only two things you need to build a media brand for your company. By the way, these things work together. You can create content around your company as you’re building and growing.

Commit to a Format - Video is king! You can’t create great content without video. Most of the other great content comes from video first. Once you record a great video, you can develop different pieces of content from that.

Build a Schedule - Scheduling is very important. You have to show up consistently for your audience. Build the connection with them by always answering questions and engaging with them intentionally. 

Build your brand today. Start with our free Thought Leadership Scorecard.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thehinesight.substack.com