Let’s breakdown exactly how you can use content as leverage. This episode gets super tactical.

Build in Public — Show the Journey

* Share product updates, wins, and lessons learned weekly

* Create “mini case studies” of customer results

* Transparency builds trust — especially with early adopters and investors

Create Educational Content for Your ICP

* Teach, don’t just sell — solve your target audience’s problems in your content

* Use blog posts, short-form videos, and webinars to establish authority

* Leverage customer questions as your content calendar

Leverage Other People’s Platforms

* Guest on podcasts in your niche

* Partner with aligned brands for webinars or content swaps

* Tap into industry newsletters with guest articles or sponsored features

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