Welcome to "Next Level Selling, Next Level Life" with Mad Mike. Dive into an invigorating episode where Mad Mike challenges conventional sales wisdom by introducing this new rule. (Well, new in 1996!) This episode is packed with insights on leveraging emotional intelligence to effectively understand and respond to client needs. Mad Mike shares personal anecdotes and expert advice on transforming your sales approach by prioritizing customer needs, fostering empathy, and cultivating genuine curiosity. Discover how this strategic shift closes deals and builds stronger client relationships, leading to greater success in both sales and life.