What experiences have you made with your insurance company? Perhaps you have never needed to contact them and that’s great. But when that time comes, how will they handle your case? Ruth Fisk brings more than three decades of experience in the insurance industry to her role as the VP, Insurance Strategy at Smart Communications. Our conversation starts with a recent experience she made herself. Not to give away the punchline, Her reaction and next actions even surprised her! I came away from this interview having learned many new ideas of interacting with today’s customers. While she is in the deep end with insurance her examples can be carried over to almost any other industry. Examples like: How can you increase the numbers of “touch points” with your customers? How a inteligent form processing can save you money AND improve the experiences of your customers AND employees? 👇 Links & More👇Check out the link below as well as links to the podcast and more! Also, let me know what you think of this podcast. Your feedback keeps me going! https://digital-done-right.com/new-normal-podcast-1/2022/6/3/ruth-fisk-smart-communications-hyper-personalized-experiences Ruth Fisk brings more than three decades of experience in the insurance industry to her role as the VP, Insurance Strategy at Smart Communications. Having worked 14+ years as a manager at a P&C Carrier and then 18+ years working within the global insurance industry using technology and services to meet the business needs of insurers. Ruth Fisk has visited, worked with, and served as a C-Level consultant for leading insurers in more than 90 countries. Ruth’s global perspective is complemented with first-hand knowledge of insurance operations, including more than 30 years using technology & services to successfully help them to significantly reduce operating expenses, increase efficiency, impacting their bottom line. Smart Communications LinksWebsite: https://www.smartcommunications.com LinkedIn: https://www.linkedin.com/company/smart-communications./ Study: 2022 Hyper-Personalization in Insurance Claims Study ⚜️ ABOUT DIGITAL.DONE.RIGHT. ⚜️It is a global education and consulting platform on a mission to get companies and organizations comfortable engaging with the digital world to: ✅  Attract today’s digital consumer ✅  Design more engaging digital experiences ✅  Drive growth, conversion, and sales across the customer/user journey Our mission is all about informing and getting the word out on how the digital divide can be bridged. Working with organisations, small businesses as well as corporations we develop strategies to address the agile customer communications of today and how these can be tamed for maximal business value. https://digital-done-right.com/what-i-do