Cristin Cornell Tarr is a professor of branding, marketing, and customer experience at the University of Denver. I wanted to learn more about how branding plays a role in #CX or customer experience, particularly online experiences. I come away with lots to think about and to work on. I hope you enjoy this episode. 👇👇 Check out the links below! Also, let me know what you think of this podcast. Cristin's Links: University of Denver https://www.du.edu Website https://www.bscgroup.biz IDE - NGO seeds and planting example https://www.ideglobal.org/ Cone Study https://conecomm.com/2017-csr-study/ Scetec https://scatec.com/ Customer Experience Course Provider: https://www.omnitouchinternational.com A couple of follow up notes: Clarification on the Mozembique story - IDE and Scetec were discussing opportunities to work together after the introduction- not sure what actually transpired after our initial contact A proposal at DU for a customer experience course in the Spring is under review at this time but not on the course schedule yet. ABOUT DIGITAL.DONE.RIGHT. Was founded at the beginning of the pandemic when I went online looking for small businesses. I found nothing. Today it is an education and consulting platform with a mission to get companies and organisations comfortable engaging with the online world to: ✅  Attract today’s digital consumer ✅  Design more engaging digital experiences ✅  Drive growth, conversion, and sales across the customer/user journey Our mission is all about informing and getting the word out on how the digital divide can be bridged. Working with organisations, small businesses as well as corporations we develop strategies to address the agile customer communications of today and how these can be tamed for maximal business value. More about me: **https://digital-done-right.com/LinkInBio**