What if the secret to dominating your local market wasn't expensive lead generation, but a systematic approach to something most agents treat as an afterthought? Mary Gilbert went from 200 to 380+ Google reviews in just 18 months using her admin team and strategic thinking. The result: measurable inbound calls from prospects saying "we saw you have the most reviews, we want to work with you." She's now closing 200+ transactions annually in a town of only 28,000 people. This episode reveals the counterintuitive psychology of when to ask for reviews, the systematic approach that scales from solo agents to large teams, and how to turn "free" social proof into trackable lead generation that makes your phone ring with listing appointments. Key insights from this episode: • Why asking for reviews during transaction highlights instead of after closing multiplies your success rate • How one transaction can generate 12-15 reviews if you think beyond just buyers and sellers • The automated CRM system that ensures no client falls through the review acquisition cracks • Why character testimonials from industry partners often convert better than transaction-specific feedback • The tracking setup that measures exact ROI from Google-generated leads • How systematic review acquisition creates compound market advantages that separate leaders from competitors Mary's approach challenges everything most agents believe about building their business. Instead of chasing expensive lead sources, she built a relationship leverage system that generates predictable inbound business without any advertising spend. Ready to stop hoping for referrals and start engineering systematic market dominance? This episode gives you the complete playbook for turning Google reviews into your most powerful lead generation machine. Ready to take your business to the next level? Discover game-changing strategies from top-performing agents and join a community of agents who refuse to accept average results. Learn more at nextlevelagents.com/exp Please leave us a review at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/nla⁠