Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
All content for Next in Media is the property of Mike Shields and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Snap's CMO Grace Kao: Beyond Social Media - Connecting Audiences, Brands & Developers
Next in Media
23 minutes 33 seconds
3 months ago
Snap's CMO Grace Kao: Beyond Social Media - Connecting Audiences, Brands & Developers
Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovative features like Promoted Places on the Snap Map and opportunities for brands in Chat, emphasizing the platform's ease of use and its appeal to a generation valuing real self-expression.
Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
