Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Dazn's Walker Jacobs on Lessons From Streaming Global Sports Events, and What YouTube in for with its First NFL Game
Next in Media
33 minutes 26 seconds
2 months ago
Dazn's Walker Jacobs on Lessons From Streaming Global Sports Events, and What YouTube in for with its First NFL Game
Next in Media talked to Walker Jacobs, Global Chief Revenue Officer and President of the US at DAZN, about the company's ambitious summer launching the FIFA Club World Cup as a global streaming event, lessons learned from managing 90,000+ live events annually, and what YouTube might face with their first NFL broadcast.
Jacobs discussed DAZN's role as the world's largest sports streaming service, their partnerships with major leagues like the NFL and NHL for international distribution, and how they successfully executed the most complex live streaming event in the company's history. He also shared insights from his time at Amazon launching Thursday Night Football exclusively on Prime Video, the challenges of entering established sports advertising markets, and DAZN's plans for original programming and US market expansion.
Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
