Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Amazon's Kelly MacLean on How the eCommerce Giant Built a Killer DSP
Next in Media
21 minutes 28 seconds
1 month ago
Amazon's Kelly MacLean on How the eCommerce Giant Built a Killer DSP
Next in Media talked to Kelly MacLean, Vice President of Amazon DSP, about her journey from professional soccer to leading one of the industry's most talked-about demand-side platforms. MacLean discussed Amazon DSP's evolution from a single-purpose tool to a comprehensive multi-purpose platform, the technical rebuilding required to compete at scale, and how AI is transforming campaign automation while maintaining advertiser control. The conversation covered Amazon's approach to streaming TV inventory, their partnerships with major publishers like Roku and Disney, and how changing consumer behaviors are shaping the future of digital advertising.
MacLean also teased upcoming innovations to be revealed at Amazon Unboxed in November.
Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
