Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Ad Tech Forrest Gump Ari Paparo on his New Book, and Whether the Feds Should Have Nailed Google Sooner
Next in Media
26 minutes 30 seconds
3 months ago
Ad Tech Forrest Gump Ari Paparo on his New Book, and Whether the Feds Should Have Nailed Google Sooner
Next in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monopoly on programmatic ads, despite so many people in the ad industry shouting about it for years - and whether we can stop the next one.
Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
