9. Influencer Marketing in India (Curt Marvis)

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Next Gen Marketing Podcast™

Next Gen Marketing Podcast

12 episodes

4 days ago

Join author, professor, and marketing expert Andrei Najjar as he interviews top executives and influencers blazing new trails in consumer connection, content strategy, digital media, and brand design. Exclusively on Spotify. Follow #marketingsnacks on social for our new snackable daily micro-content series.

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9. Influencer Marketing in India (Curt Marvis)

Next Gen Marketing Podcast™

37 minutes 7 seconds

4 years ago

9. Influencer Marketing in India (Curt Marvis)

Key Episode Takeaways:

1. Learn more about the sheer power and size of the India influencer market - representing over 1.6 billion total population, 400 million on social media, with an average daily usage of 4 hours per day (double that of the US).

2. Understand the nuances of this market - culturally, regionally, and locally.

3. Gain some tips on how to effectively connect with this market in brand campaigns that leverage the power of influencers and India-specific platforms.

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About Curt Marvis:

Curt Marvis currently serves as CEO of QYOU Media Inc., which he founded in 2014.

QYOU Media operates internationally in India and the United States producing and distributing content created by leading and emerging social media stars and impactful digital content creators. In India, QYOU Media curates, produces and distributes premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. In the United States, QYOU Media manages influencer marketing campaigns for major film studios and brands.

Prior to QYOU Media, Curt was Lionsgate’s President of Digital Media. At Lionsgate, he guided the company's portfolio of digital businesses including its broad spectrum of digital delivery agreements. Additionally, Curt successfully launched original content channels on YouTube, original series in partnership with Hulu and Machinima and several social and mobile games based on iconic Lionsgate properties such as Dirty Dancing and Weeds.

Curt also co-founded and was CEO of CinemaNow, a recognized innovator in digital entertainment technology and distribution and predecessor to Netflix. From 1983 to 1994, Curt and his partner, Director Wayne Isham, produced many of the most popular and critically acclaimed videos in the history of MTV. They were awarded MTV's Video Vanguard Award honoring lifetime achievement for their work in 1991.

He is a graduate with honors from UCLA with a BFA in Motion Picture and Television Production and is the proud father of four daughters and one son.

Corp website: https://www.qyoumedia.com/

LinkedIn: https://www.linkedin.com/company/qyou/

Twitter: @QYOUmedia

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