Key Episode Takeaways:
1. Learn how gut instinct and intuition are key competitive advantages in cultural marketing with the rapid pace of information - and why it is important to have diverse voices on your team that "get" culture.
2. Understand why digital marketing is similar to political marketing in that both center around "coalition building."
3. Hear more about how brands can be more front-footed in their strategies and comms by taking a more holistic approach to cultural markeitng.
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About Dan Sanborn:
Dan Sanborn serves as Chief Marketing Officer for media, marketing and investment company Wheelhouse Group, and President of Wheelhouse Labs, the company’s in-house creative and branding agency.
Joining the company in 2018, Sanborn spearheaded the launch of Wheelhouse Labs to mobilize its mission of servicing brands that, at a time of disruption in media and the traditional advertising model, are looking to work directly with established IP, talent, influencers and content creators. Wheelhouse Labs works with an array of brands, offering creative services, partnership marketing, and brand integration support across the Wheelhouse Group.
Prior to joining Wheelhouse Entertainment, Sanborn served as senior vice president of culture and partnerships at Diageo, recognized as the world’s leading beverage-alcohol company, which encompasses such iconic global brands as Johnnie Walker, Smirnoff, Tanqueray, Ciroc and Guinness. Over a 16-year tenure with Diageo, Sanborn developed and shepherded creative initiatives across its portfolio of clients, uniting key entertainment endeavors and strategic partnerships to represent and reflect life’s “celebratory moments” through the brands’ unique marketing.
He began his career in 1998 as a communications aide in the Massachusetts State Legislature and spent years in public affairs and on the political campaign circuit, serving as a communications Director.
Corp website: https://wheel-house.com/
LinkedIn: https://www.linkedin.com/in/dan-sanborn-8a15b869/
IG: @wheelhousegroup
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