In this episode of the podcast, we talk with Sharad Tiwari, a seasoned marketing leader with over 15 years of experience in digital services and technology marketing. Sharad shares his journey from a marketing intern to his current role as Marketing Director, focusing on how he revitalizes marketing operations and drives meaningful results. With his insights into modern marketing strategies, Sharad explains how to move beyond outdated models and create high-quality demand through targeted, customer-centric approaches.

Sharad discusses the challenges he faced when overhauling the marketing engine at his current organization. He highlights the transition from traditional lead generation to a more effective model centered around self-service and "hand-raiser" leads. He dives into the importance of granularity in messaging and how understanding a customer's specific pain points can make a significant difference in creating value-driven campaigns. His explanation of moving from quantity-focused metrics to quality-based results, such as reducing MQL volume while increasing pipeline contribution, provides a fresh perspective for marketers looking to create impact.

A key part of the discussion revolves around the power of community-driven marketing. Sharad shares how joining and contributing to existing professional communities can build trust, generate insights into customer pain points, and establish brand credibility. He also addresses how businesses can effectively create content to address specific customer questions without overwhelming their teams.

Sharad reflects on the evolving nature of marketing and the importance of being adaptable. He touches on strategies for balancing ambitious growth goals with the realities of limited resources and budgets. He offers advice for marketing professionals looking to overcome economic challenges and discusses the opportunities available as markets begin to recover.

Towards the end of the conversation, Sharad shares valuable advice for those navigating similar challenges in their careers. His message is clear: believe in your purpose, dig deep to identify the value you bring, and never stop refining your approach to solving customer problems.

To connect with Sharad Tiwari, visit his LinkedIn profile linkedin.com/in/sharadtiwari15/.

For marketing and AI services, reach out to Devon Jones and his team at nextgengrowth.com.