In this episode, we sit down with Alexander Zimmermann, founder and CEO of Peel Scooters, a company transforming transportation in smaller communities. Alexander shares how he and his co-founder Antonio launched Peel Scooters during the pandemic, turning a simple idea into a successful business by targeting overlooked markets. Learn how Peel provides eco-friendly, affordable, and accessible electric scooters tailored for small towns, where larger companies like Bird and Lime have hesitated to enter.

Alexander discusses the challenges and rewards of working with city councils to secure contracts, the importance of hiring locally, and the value of showing up in person to build trust and rapport. Discover how Peel maintains scooter quality through robust data monitoring and proactive maintenance, and why local engagement and a hands-on approach have set them apart from competitors. Alexander also shares insights into the spike-and-settle user trend, the importance of strategic reinvestment, and the necessity of resilience when growing a business from scratch.

As Peel Scooters continues to expand, Alexander dives into their growth strategy, the logistical hurdles of scaling operations, and his vision for the future of micro-mobility in underserved areas. With plans to double their footprint and new cities in the pipeline, Peel is on track to redefine how smaller communities think about transportation.

For anyone exploring the intersection of innovation, sustainability, and entrepreneurship, this episode offers a wealth of knowledge. Whether you're curious about micro-mobility or looking for insights into starting a business in a niche market, Alexander’s story is a must-listen.

For more information, you can reach Alexander at alexanderzimmerman@peelscooters.com or via linkedin.com/in/alexander-zimmermann-18471419a/.

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