Welcome to Next Gen Builders, a behind-the-scenes look with the industry’s most influential leaders building great digital experiences.
Veteran product executive Francois Ajenstat explores how teams connect grand visions to the grit of execution. In his conversations, hear from the most inspiring and prominent product pioneers on the paths they’ve navigated, and lessons they’ve learned on their way to the top.
Get inspired to think outside the box, break the rules, and build the next generation of cutting-edge digital products.
This is Next Gen Builders—Presented by Amplitude.
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Welcome to Next Gen Builders, a behind-the-scenes look with the industry’s most influential leaders building great digital experiences.
Veteran product executive Francois Ajenstat explores how teams connect grand visions to the grit of execution. In his conversations, hear from the most inspiring and prominent product pioneers on the paths they’ve navigated, and lessons they’ve learned on their way to the top.
Get inspired to think outside the box, break the rules, and build the next generation of cutting-edge digital products.
This is Next Gen Builders—Presented by Amplitude.
Crafting an Iconic Legacy Brand with Telstra's CMO Brent Smart
Next Gen Builders
41 minutes 31 seconds
6 months ago
Crafting an Iconic Legacy Brand with Telstra's CMO Brent Smart
Today on Next Gen Builders, Francois welcomes Brent Smart, the CMO at Australian Telco giant, Telstra. Their conversation focuses on the power of brand as Brent has been the leading charge behind Telstra’s new brand platform.
Next Gen Builders
Welcome to Next Gen Builders, a behind-the-scenes look with the industry’s most influential leaders building great digital experiences.
Veteran product executive Francois Ajenstat explores how teams connect grand visions to the grit of execution. In his conversations, hear from the most inspiring and prominent product pioneers on the paths they’ve navigated, and lessons they’ve learned on their way to the top.
Get inspired to think outside the box, break the rules, and build the next generation of cutting-edge digital products.
This is Next Gen Builders—Presented by Amplitude.