Zarina Stanford on Mission-Driven Authentic Leadership

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NexGen CMO Podcast

Kelly Hopping

41 episodes

1 week ago

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

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Zarina Stanford on Mission-Driven Authentic Leadership

NexGen CMO Podcast

40 minutes 23 seconds

4 months ago

Zarina Stanford on Mission-Driven Authentic Leadership

What does it take to lead with purpose and drive business growth marketing?

Zarina Stanford, CMO of Bazaarvoice, joins Kelly to share her journey, the power of being mission-driven, and how presence and engagement shape leadership.

Together they dive into cross-functional alignment, the art and science of marketing, and offer practical advice for aspiring leaders on finding their voice and embracing agility.