Wesleyne Whittaker on Peanut Butter & Jelly: Helping Sales and Marketing Stick Together

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NexGen CMO Podcast

Kelly Hopping

41 episodes

3 days ago

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

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Wesleyne Whittaker on Peanut Butter & Jelly: Helping Sales and Marketing Stick Together

NexGen CMO Podcast

29 minutes 25 seconds

6 months ago

Wesleyne Whittaker on Peanut Butter & Jelly: Helping Sales and Marketing Stick Together

Want your sales and marketing teams to be like peanut butter and jelly, instead of like oil and vinegar?

Wesleyne Whittaker, Founder & Chief Transformation Officer at Transformed Sales, and Kelly share advice to help make it happen.

In this episode, Wesleyne shares her journey from a chemist to a successful sales strategist and leadership expert. Listen in as they discuss the importance of leadership in sales and how to empower teams for better performance. Together they emphasize the need for collaboration, data-driven decision-making, and having the heart of a teacher in sales management.