Sydney Sloan on GTM, Leadership, and Business Alignment

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NexGen CMO Podcast

Kelly Hopping

41 episodes

6 days ago

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

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Sydney Sloan on GTM, Leadership, and Business Alignment

NexGen CMO Podcast

39 minutes 41 seconds

6 months ago

Sydney Sloan on GTM, Leadership, and Business Alignment

How can marketing leaders drive both growth and customer success?

Sydney Sloan, CMO at G2, shares the ins and outs of leading GTM teams, from alignment to execution. Sydney shares her career journey with Kelly, including lessons from her time as an Executive in Residence, and how aligning marketing with business goals creates impact.

Listen in as they discuss maturity models, sales enablement, leadership development, and the evolving role of marketing as a driver of business strategy.