Sara Whitwer on Lessons in Leadership, Culture, and Marketing Agility

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NexGen CMO Podcast

Kelly Hopping

41 episodes

6 days ago

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

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Sara Whitwer on Lessons in Leadership, Culture, and Marketing Agility

NexGen CMO Podcast

37 minutes 56 seconds

1 year ago

Sara Whitwer on Lessons in Leadership, Culture, and Marketing Agility

In this episode, Kelly Hopping, CMO of Demandbase, interviews Sara Whitwer, CMO of DryvIQ, on her journey from a senior director to CMO, and the pivotal moments that accelerated her career. Together they discuss the need for marketers to be problem solvers, the importance of agility in marketing, and the critical role of company culture in driving success. Don’t miss this episode filled with advice for navigating the constantly evolving expectations of CMOs.