Marcus Sheridan on Building Trust and Transparency in the AI Era

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NexGen CMO Podcast

Kelly Hopping

41 episodes

1 week ago

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

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Marcus Sheridan on Building Trust and Transparency in the AI Era

NexGen CMO Podcast

45 minutes 8 seconds

9 months ago

Marcus Sheridan on Building Trust and Transparency in the AI Era

How much competitive disruption is too much?

Join Kelly Hopping and Marcus Sheridan, co-founder of PriceGuide.ai, for a conversation about the significance of disruption and differentiation in a competitive market, the impact of AI on the marketing industry and the necessity for marketers to adapt to new challenges.

In this episode they also discuss the need for innovation, effective communication, and the importance of understanding buyer concerns, while also addressing the need for marketers to think creatively and embrace change.