Aleasha Bahr on Sales as Market Research: Unlocking Insights for Marketing Success

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NexGen CMO Podcast

Kelly Hopping

41 episodes

6 days ago

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

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Aleasha Bahr on Sales as Market Research: Unlocking Insights for Marketing Success

NexGen CMO Podcast

33 minutes 12 seconds

10 months ago

Aleasha Bahr on Sales as Market Research: Unlocking Insights for Marketing Success

Can empathy and curiosity transform sales success?

Kelly Hopping and Aleasha Bahr, a sales strategist, sales coach and keynote speaker would both say yes!

Join their conversation as they discuss the power of empathy, curiosity, and passion in sales. Together they explore how treating sales as market research can drive alignment between sales and marketing teams, the importance of creating a supportive sales culture, and strategies for building authentic, effective sales approaches.

Plus, tune in for insights from Aleasha’s upcoming book and actionable advice for driving sales success!