Mitch Gould, Founder and CEO of Nutritional Products International, shares insights on successfully placing supplements in major pharmacies by meeting rigorous standards, implementing a four-phase pharmacy method, and navigating private label competition. Brands must focus on maintaining low complaint rates, smart promotions, and pharmacist education to stay on shelves, while also differentiating through proprietary forms and quality marks. Key metrics like sales per store per week and inventory turns are crucial, with future trends pointing towards deeper pharmacist involvement and alignment with screenings and telehealth services.