This Newsletter Sold For $150m (And Why It Matters)

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Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop

54 episodes

3 days ago

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.

All content for Newsletter & Email Growth: Growth In Reverse is the property of Chenell Basilio and Dylan Redekop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

This Newsletter Sold For $150m (And Why It Matters)

Newsletter & Email Growth: Growth In Reverse

27 minutes

3 weeks ago

This Newsletter Sold For $150m (And Why It Matters)

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“If you’re not exceptional at one of the Big 3 — it’s impossible to build a content business.” — Dylan quoting Matt McGarry

We're sharing the biggest stories, trends, and lessons from the newsletter space over the past few weeks.

From Bari Weiss’s $150M Substack newsletter sale to gamified engagement strategies and the rise of YouTube as the new discovery channel, we're unpacking what these moves mean for creators and operators running newsletters today.

KEY TAKEAWAYS

What the $150M acquisition of Bari Weiss's The Free Press proves about newsletters.
How creators can reverse-engineer their dream roles or acquisition partners.
The game that The Assist launched to boost engagement & reader affinity.
What LinkedIn’s games can teach creators about streaks, competition, and retention loops.
A referral program so smart it practically funds itself.
The "Big 3 Media Strategy” that should reshape your content marketing.
The #1 fear that's holding back most newsletter creators.

LINKS MENTIONED

The Free Press by Barri Weiss
News: CBS parent company Paramount Skydance buys The Free Press
Workle by The Assist newsletter
The Dink Deep Dive (via GIR)
The "Big 3 Media Platforms" article via Matt McGarry
Get Chenell's brand-new offering for newsletter creators: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
Want your newsletter roasted? Submit it here.
Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

Chenell: Twitter | LinkedIn | Substack
Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

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